On January 23, 2025, Bottega Veneta announced that IN, the youngest member of Stray Kids (also known as SKZ), has been appointed as a brand ambassador.
IN debuted as the vocalist of Stray Kids in 2018 and has since achieved six consecutive No.1 albums on the Billboard 200 chart. With immense popularity in Korea, Japan, and globally, he has solidified his status as a key figure in K-pop’s international rise. Beyond his group activities, IN also showcases his musical talents as a songwriter and solo artist.
His long-standing relationship with Bottega Veneta began in September 2024, when he attended the brand’s Milan Fashion Week show, sitting front row alongside global icons like ASAP Rocky and Kendall Jenner.
On his new role as brand ambassador, IN expressed his excitement:
"I am honored to become a brand ambassador for Bottega Veneta. As a lover of fashion and someone who understands the dedication it takes to master a craft, I am deeply inspired by Bottega Veneta’s commitment to fine craftsmanship and self-expression. Representing the brand and sharing its vision is truly meaningful to me."
With IN’s influence and passion for fashion, his partnership with Bottega Veneta marks a new chapter in the collaboration between K-pop and luxury fashion.
