Grace Maier is part of a new generation of female entrepreneurs redefining success on their own terms: strong, visionary – and proudly feminine. As the founder of multiple ventures in media, fashion, and e-commerce, she has built a universe where aesthetics meet ambition. In this exclusive interview with Grazia Japan, she talks about her journey, her values, and what it takes to lead with both power and grace.
1. You are an entrepreneur, founder, and creative director – how did your journey begin, and what inspired you to build your own path?
I realized early on that true fulfillment comes from following your own vision. After studying Fashion Design and Journalism, I worked as a junior art director before launching my own fashion brand. I felt a strong urge to create something of my own – something that not only looked beautiful but held real value. I was obsessed with fabrics and still have hundreds of meters stored in my office. But I quickly realized that talent, quality, and great design alone are not nearly enough to succeed as a brand. So I expanded my work into styling, production, storytelling, and media to gain visibility for my label. That second step soon evolved into a business of its own – and today, it’s my main focus.
2. Looking back, what has been the boldest decision in your career – and why would you make it again?
Starting my own business, without a doubt. It was never part of my original plan – in fact, I always wanted to become a mom and housewife. But life had other plans. Launching my own company meant trading stability for self-realization. Still, it gave me the freedom to shape my ideas and turn them into something lasting. I’d make that decision again in a heartbeat.
3. Your work connects media, e-commerce, lifestyle, and high-end aesthetics. What’s your secret to merging these worlds so effortlessly?
It’s all about having a clear vision and a deep understanding of your audience. I see every project as part of a greater narrative – where design, functionality, and emotion work in harmony. Through thoughtful curation and authentic storytelling, I merge these elements into one cohesive experience.
4. What values and principles guide your business decisions – and what would you never compromise on?
Integrity, loyalty, quality, and empathy – those are non-negotiable. I aim to create things that are not only beautiful but meaningful. Authenticity, to me, is the bridge between a brand and the people it speaks to.
5. People often see the glamorous result – cover stars, luxury products, stunning campaigns. What goes on behind the scenes that few talk about?
Behind every polished moment lies hard work, tough decisions, and plenty of sleepless nights. The greatest challenge is meeting my own high standards while staying grounded. It takes discipline, passion, and creative problem-solving to consistently deliver excellence. You have to show up even when you want to give up. You need Plan B, Plan C – and sometimes even Plan D – because things sometimes don‘t go as planned. Honestly, I could write a book about all the wild, hilarious, and sometimes frustrating things that have happened over the years, especially when it comes to productions involving celebrities or influencers.
6. Female empowerment isn’t a trend for you – it’s something deeply personal. What does being a strong woman mean to you, and how do you help others become one?
Being strong means staying true to yourself and having the courage to stand up and walk away from anything that doesn’t feel right. That’s my greatest power – and I just exercised it again last month, walking away from a business partner and a huge opportunity because I knew I wouldn’t be able to stay true to myself in that project. Once I realized that, the decision became easy.
Empowerment starts with self-belief. It sounds simple, but for me, it wasn’t. No matter how many people you have around you – whether they support you or doubt you – the only person whose belief truly matters is your own.
Can I help others become strong women? I don’t know. But what I can do is lead by example, share my story to inspire others, and kick down as many doors as possible – the ones that are still closed to women in business – so that, after me, as many girls and women as possible can walk through them.
7. Your e-commerce concept store is more than just a shop – it’s a lifestyle universe. What’s the idea behind it, and how do you hope to inspire your community?
I wanted to build something that goes beyond shopping – a space that inspires, connects, and invites exploration. Through carefully selected products and emotional storytelling, I’m creating a community that values elegance, purpose, and elevated living. We’re currently building “The Concept Circle” – a free membership experience for our customers, with access to exclusive events, creative opportunities, and behind-the-scenes industry projects. It’s our way of sharing the beautiful, exciting, and sometimes magical sides of our lifestyle and world.
8. Finally: how do you define success – and what truly makes you happy today?
Success is living in alignment with your values and leaving a meaningful mark. What makes me happy today is creative freedom, genuine connection, and the chance to uplift and inspire others through what I do.
Photoshoot Credits:
Photographer: Stefan Imielski
Hair&Make-Up: Rada Jurkovic
Fashion Styling: Grace own wardrobe from Victoria Beckham, Max Mara, Jewelry and Accessoires from the-conceptstore.com, Shoes from Paris Texas, Christian Louboutin and Gianvitto Rossi
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