Fashion in 2025 is alive with contradiction—structured yet fluid, rebellious yet refined, nostalgic yet boldly new. It’s a realm where personal truth reigns over passing trends, and where style is less about labels and more about legacy.
Across continents and cultures, a powerful new energy is reshaping the aesthetic codes of today. From the underground pulse of streetwear to the revival of quiet luxury, fashion has become a mirror of both resistance and reinvention. The individuals defining this shift aren’t seeking approval—they’re rewriting the language of self-expression altogether.
At Grazia Japan, we see fashion as a compass pointing to where culture is headed next. And right now, it’s led by those who aren’t afraid to challenge the old rules—those who see clothing as storytelling, identity as art, and visibility as power.
They blur boundaries between digital and physical, masculine and feminine, vintage and futuristic. They make statements without shouting, using silhouette and texture as their dialect. Whether championing sustainability or defying convention with every look, they move with clarity, edge, and intention.
This moment in fashion belongs to the fearless. Those who walk ahead of the curve, not just with vision—but with purpose.
Irina Haller : Elegant Rise in High Fashion
Irina Haller, born and raised in Germany, was discovered as a high fashion model in December 2024. Just two months later, she graced the runways of New York Fashion Week, marking the beginning of a remarkable ascent in the fashion world. With her graceful presence and striking elegance, she captivates both on the runway and in everyday life, where her iconic and refined fashion sense sets her apart.
Long before modeling, Irina spent many years as a professional dressage rider, where she developed the discipline and poise that now define her in the fashion world. Before stepping into the spotlight again, Irina faced a life-changing challenge: following the sudden passing of her father in late 2020, she took over her family’s real estate business. Despite her delicate appearance, she proved herself to be a formidable businesswoman with strength and vision.
Recently, Irina worked on modeling assignments in Los Angeles. Her next stop is the prestigious Swim Fashion Week in Miami, before returning to New York—this time as one of the most promising new faces in international high fashion.
Michelle Perchuk: Style Meets Strategy
Michelle Perchuk is one of New York City’s most dynamic leadership coaches, guiding top executives, entrepreneurs, and creatives toward greater clarity, confidence, and personal transformation. Renowned for her bold fashion sense and sharp strategic insight, Michelle brings a visionary approach to leadership—merging style, self-expression, and business acumen.
A passionate art collector and frequent presence at gallery openings, Michelle draws inspiration from the worlds of fashion and contemporary art to shape her coaching philosophy. She believes that how leaders present themselves—visually and energetically—is key to how they influence others and drive impact.
With a refined eye for trends and a love for emerging designers, Michelle is not only a tastemaker but also a thought leader, blending aesthetics with action. Her work empowers clients to embrace authenticity, elevate their presence, and lead with both heart and edge.
Michelle Perchuk is redefining leadership in the most stylish, artful, and forward-thinking way.
Learn more: https://mtvcoaching.com/
Tatiana: Fashion’s New Power Icon
Raisa Hassan, known to the fashion world as Tatiana, is an international model igniting runways and campaigns with her magnetic presence and unmistakable elegance. In just one year, she’s been featured in Glamour, L’Officiel, and Grazia, walked two standout shows at London Fashion Week, and lit up Times Square and Hollywood on larger-than-life billboards.
A muse to both avant-garde and designers, Tatiana blends classic allure with modern edge, embodying the global fashion renaissance. Her editorial work speaks to bold femininity and power, while her runway stride commands attention. Now stepping into the spotlight as Miss UK at Miss Europe 2025, Tatiana isn’t just making her mark, she’s leaving a legacy. Whether front row or front cover, she is a symbol of unstoppable ambition, grace, and the future of fashion.
Ana Miloykovich: Beauty, Brains, and a Crown
I am half Serbian and half Bulgarian, but I grew up in Bucharest, spent my early childhood there, and moved to Serbia later on. At the age of 18, I moved to Monaco and have lived here ever since. I was the winner of the Miss Europe 2021 competition and have completed two bachelor’s degrees and one master’s degree in Monaco and Nice. Currently, I work as a fashion model, and I have done shoots for magazine covers in recent times. As my hobby, I love to spend time outdoors and enjoy all kinds of sports.
Instagram: @ana_animii
Clarita de Quiroz: The Artist Who’s Rewriting the Rules
Clarita de Quiroz is the kind of multi-hyphenate talent redefining what it means to be a modern artist. A singer, composer, model, entrepreneur, and academic, she’s not just building a career — she’s creating a global legacy. Born in Abu Dhabi and raised in Scotland, Clarita’s classical foundation in piano and percussion evolved into a bold, genre-blending sound that led her to share stages with icons like Sir Elton John and Kelly Rowland.
Following the success of her chart-topping album A New Key in the UAE, Clarita is now set to captivate audiences again with her highly anticipated single “Wizard”, releasing this May. Her music reflects a rare East-meets-West sensibility, earning her a special place not only in the UAE’s vibrant creative scene but also across Asia, where her elegance, authenticity, and cultural resonance make her truly stand out.
Beyond music, she’s a force — holding a Master’s in Law with distinction, pursuing a Doctorate, and running a luxury boutique hotel in Thailand. Clarita de Quiroz isn’t just a talent to watch — she’s a woman defining her own extraordinary path.
Kristina Kretova & Anna Kameneva — Founders of East&West, clothing with senses
Blending centuries-old textile traditions with modern storytelling, Anna Kameneva and Kristina Kretova are redefining what it means to be fashion icons in 2025. As filmmakers, entrepreneurs, and creatives, they co-founded East&West, a cross-cultural fashion brand inspired by the Silk Road. Each piece is handcrafted — from the fabric to the silver coin detail — reviving artisanal techniques in a world overwhelmed by mass luxury. East&West isn’t just a fashion brand — it’s a movement toward “new luxury,” where timeless value, cultural meaning, and handcrafted details matter more than labels or trends.
Their brand also extends their award-winning documentary series Women and Roads, celebrating diverse female journeys and creativity. Kristina, a best-selling author, and Anna, a singer-songwriter, infuse every design with story and soul. In a digital age, they champion individuality, purpose, and cultural preservation — turning clothing into legacy.
MONÉT MERCHAND: Crowned the Arrival of a Global Fashion ICON
Introducing MONÉT MERCHAND
2025’s most captivating force in global fashion, beauty, and influence. Visionary. Powerhouse. Phenomenon. MONÉT MERCHAND has officially arrived as the fashion force reshaping 2025. Signed to Victory Note Records and Already graced the covers of Rolling Stone Québec, Grazia Japan, she seamlessly merges pop royalty with high-fashion rebellion. Her brand, Haus of Couture by MONÉT MERCHAND anchored in elegance, futurism, and cultural memory has become a global statement of style sovereignty. With a record label partnership through Victory Note Records she is only wearing fashion she is rewriting its codes. From spiritual symbolism to couture runways, MONÉT MERCHAND embodies the Rebirth of The Divine Feminine and designers worldwide are falling in love with her unapologetic reign. As the world shifts, so does the narrative. MONÉT MERCHAND is not following trends she is forecasting them.
MONÉT MERCHAND s not only a boundary breaking pop visionary, but the architect of a multi-industry empire that fuses glamour with genius. Her bold fashion label, HAUS OF COUTURE, redefines couture with fearless femininity, while SKNSATIONAL BEAUTY GLOBAL offers skincare innovation for a new era of luxury wellness and will also gear up for the launches alongside GENIE BOOM a couture shoe line for Men, Women and Children.
MONÉT MERCHAND solidifies her reign as a conscious creator and cultural visionary. Her presence signals a new era of divine feminine power, merging legacy with luminosity. From stage to studio, runway to revolution,
MONÉT MERCHAND is not just a name, she is a movement, The sunrise
reborn, unstoppable, and crowned by destiny.
Her presence disrupts trends, births movements, and sets the gold standard for global icon status. Whether on the cover of international glossies or the helm of brand powerhouses, MONÉT MERCHAND is no longer rising She has risen, she has arrived.
Giada Tong Chen : The Fashion Icon x Abeille Allegra
Giada Tong Chen is today a true fashion icon as well as an established Chinese-Italian entrepreneur, perfectly embodying the link between Italian craftsmanship and the burgeoning Asian luxury market. With her casual elegance and entrepreneurial vision, Giada represents not only the face of Abeille Allegra, but also the spirit of the brand's expansion beyond borders.
Chosen for her refined simplicity and timeless charm, Giada Tong Chen has not only been a muse for Abeille Allegra, but has become a partner in its international journey. Together, the brand and the icon have successfully entered and grown in the Asian market, merging high fashion and cultural resonance.
Abeille Allegra is a brand that dares to be different. Focusing on uniqueness and rarity, each creation is made of exotic crocodile leather and adorned with removable diamond-set jewellery, turning each piece into a wearable treasure. It's not just fashion: it's a statement of individuality, heritage and elegance.
JC Zakaria: A force of influence
Fashion designer and influencer JC Zakaria has become one of the most recognizable voices in the Middle East. With a signature style that merges effortless elegance and bold individuality, he’s not just followed — he’s imitated. From his custom creations to his raw, unfiltered presence on social media, JC has built a loyal community of young women and men who look to him for inspiration, not only in fashion but in confidence, identity, and self-expression. His word matters. His look sets trends. Whether stepping out in a tailored silhouette or speaking truth in a viral video, JC Zakaria isn’t just influencing — he’s leading a movement.
Xenia Tchoumi: Redefining the Modern Self-Made Woman
Swiss-Italian Xenia Tchoumi is not just a famous personality—she runs a digital media empire. Behind the glamorous façade is a strategic entrepreneur managing brand sponsorships, content creation, monetization pipelines as well as, branding & success consulting. She understands attention as currency and converts it into capital with precision.
Armed with an economics degree and fluency in six languages, she turned down a finance career to build her businesses. Her platforms don’t just display beauty; they sell ideas, shift perception, and offer a masterclass in modern influence. She’s spoken at the UN, written on empowerment, and advises others on how to craft visibility into authority.
@Xenia’s version of femininity isn’t passive—it’s built, independent, curated, and deployed. In a world that still underestimates women who monetize themselves intelligently, Xenia is ten steps ahead. She doesn’t just represent the modern woman—she’s scripting the business model for her.
Learn more: xeniatchoumi.com
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