The 2025 Spring/Summer collection is infused with Saint Laurent’s rich heritage, evoking the liberating spirit of the 1970s. It poses a fascinating question: What happens when two enigmatic souls, unknown to anyone, cross paths?
Their meeting unfolds through effortlessly elegant styling, accentuated with scarves. The striking allure of a red dress captivates, while a voluminous smock dress, updated with off-shoulder details and a mini-length silhouette, embodies modern femininity. A paisley scarf, wrapped around the head, flutters sensually in the wind, adding an air of mystery. From the men’s collection, a relaxed beige-toned ensemble sets a laid-back tone, featuring a polka-dot silk shirt paired with cashmere pants. The addition of a scarf, replacing a traditional tie, enhances the effortless sophistication of the look.
A sleek black trench coat remains a wardrobe essential, seamlessly transitioning from work to off-duty moments. This oversized silk piece exudes casual luxury. Pairing it with a printed scarf elevates the '70s French Riviera aesthetic, which defines Saint Laurent this season, exuding subtle sensuality.
The short jacket and long skirt set channels the style of Loulou de la Falaise, the legendary muse of Monsieur Yves Saint Laurent in the 1970s. For a bohemian touch, pair it with a retro-print silk chiffon blouse and pointed-toe boots, embodying effortless Parisian elegance.
A bold reinterpretation of black cocktail attire emerges through innovative materials and design. For men, the tuxedo look is redefined with a chic black butterfly-collar shirt adorned with frills. For women, a silk smocked blouse woven with gold accents, reminiscent of fine jewelry, is paired with a silk crepe ruffle skirt. The interplay of sheer fabric and shimmering gold details creates a light yet glamorous mood.
A Cinematic Fashion Narrative
In a certain city, in a certain room, two strangers meet. The enigmatic chemistry between Yamazaki Kento and Hamabe Minami evokes the essence of film noir, captured in a delicately woven fashion film.
Saint Laurent’s creative director Anthony Vaccarello and renowned photographer David Sims have joined forces for the Spring 2025 advertising campaign. Seamlessly blending masculine and feminine aesthetics, the collection pays homage to the house’s legacy, worn by icons like Gwyneth Paltrow, Mika, and Cha Eunwoo. The campaign introduces modernized classics, including the new Y Tote bag, the large Jamie Shopping bag, and the Sac de Jour, reinforcing Saint Laurent’s timeless yet contemporary vision.
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