To celebrate the release of the Dior Addict Nude & Rose Collection and the Tutu Collection, Parfums Christian Dior will host the "Dior Addict Factory" pop-up event at Tokyo Midtown Lawn Square. The event will run from Thursday, March 27th to Wednesday, April 16th, 2025, and promises to immerse visitors in the luxurious world of Dior lipstick.
Set against the picturesque backdrop of spring cherry blossoms, the Dior Addict Factory invites attendees on an exclusive, behind-the-scenes tour of the iconic lipstick creation process. Visitors will be greeted at the entrance by installations showcasing the new colors and cases, offering a preview of the collections. The event will feature various interactive stations, including a replica of Dior’s design room and production line, as well as a pigment machine that brings the artistry of Dior to life.
At the end of the immersive tour, a professional makeup artist will be available to provide personalized makeup services (advance reservations required). In addition, the Dior Addict Nude & Rose and Tutu collections will be available for pre-sale at the Pink Warehouse, allowing guests to shop the latest products in person.
For those seeking relaxation, a café with a special spring-inspired menu will be available, offering a chance to unwind and enjoy the beautiful weather. For those unable to attend in person, the "Virtual Dior Addict Factory" will be accessible via the official LINE boutique, with a 360-degree recreation of the venue, allowing visitors to experience the magic online.
Event Details:
Dates: Thursday, March 27, 2025 - Wednesday, April 16, 2025
Location: Tokyo Midtown Lawn Square (9-7-1 Akasaka, Minato-ku, Tokyo)
Opening Hours: 11:00 AM - 8:00 PM (Last entrance at 7:15 PM)
Admission: Free (some areas require reservations, LINE official account friending and LINE Connect required)
Don't miss out on this spring-only opportunity to experience the sparkle and excitement of Dior’s latest collections!
For more information, visit the special site or contact Parfums Christian Dior at tel: 03-3239-0618.
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